Genre
Genre is established through codes and conventions, a code gives a meaning or symbol to a image of piece. When a code is used repeatedly it becomes a convention, genre is also a set of recognisable conventions which are usually through familiar narratives or mise-en-scene.
Hybridity is the combination of 2 or more genres to attract a wider audience, for instance: romantic comedies. These hybrids are then called sub genres.
Genre functions like a language, it is a set of rules and vocabulary with which organise meaning of films, texts, music and many more items.
Hodge and Kress define genres as 'typical forms of texts which link kinds of producer, consumer, topic, medium, manner and occasion'
Genre is controlled by both the producer and the audience, the audience may be wanting something new, this then drives the producer to create something to appeal to the audience using this knowledge.
Steve Neale also said that genre is about 'repetition and difference'
These are all the things we learnt in class to help us with establishing what genre we want to focus on.
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